Monetizing YouTube Shorts: How to Profit from Short Videos

Keynote

For YouTube Shorts monetization, channels must be eligible for YouTube Partner Program (YPP) which includes having at least 500 subscribers and 3,000 watch hours over the past year. Other monetization options include Super Thanks, Channel Memberships, and more. Your income vary based on channel performance, viewer engagement, and views, with additional income from brand deals and sponsorships.

Monetizing YouTube Shorts has proven to be a game-changer for creators looking to cash in on the rapidly growing short-form video craze. Can YouTube Shorts make money, though?

Of course! Like regular YouTube videos, YouTube Shorts have the potential to bring in money for its creators. You’ve come to the correct spot if you’ve been wondering how to make money off of YouTube Shorts.

YouTube Shorts Monetization Requirements

Source: YouTube Creators

Creators must first fulfill the platform’s eligibility standards, which are a component of the more extensive YouTube Partner Programme (YPP) requirement for monetizing YouTube Shorts. As of 2023, the following will be necessary to make money off of YouTube Shorts:

  • In the previous 90 days, submit three videos to the public. You can learn more about how to make a YouTube video.
  • 500 subscribers or more.
  • Respecting the Community Guidelines and Monetization Policies on YouTube.
  • 3,000 hours of authorized public observation in the previous year. Explore more about increasing your view count on YouTube.

YouTube has added alternate monetization possibilities, such as Super Thanks and Channel Memberships, which we’ll discuss later in this post.

How to Apply for the YouTube Partner Program for Monetization

YouTube Partner Program (YPP) allows creators for YouTube Shorts monetization by running ads on their videos. Ad money is currently only available for long-form videos. However, there are many other ways to monetize your content with YPP, including channel memberships, retail shelves, and super chat.

Along with analytics tools that display audience demographics and engagement numbers, creators who register with YPP also receive this benefit. Content creators may modify their material for their target audience and gain a deeper understanding of them by using these facts.

To apply for the YPP, candidates must finish the following tasks:

  1. Go to YouTube and choose “YouTube Studio” from your profile picture.

2. From the left menu, choose “Earn”.

3. Then select “Apply Now”.

4. Click “Start” and accept the base terms.

5. Click “Start” to set up an AdSense.

6. Wait for YouTube’s response.

It is necessary to bear in mind that having satisfactory minimum additional requirements does not guarantee entering the program. YouTube personally studies each application to verify if it is in alignment with its terms and regulations.

Monetizing YouTube Shorts Through Ads: A Quick Rundown

The most common way for YouTube creators to earn money is through advertising on YouTube Shorts. Here is a summary of the procedure’s steps:

  • YouTube Pools: Advertisers bid on available ad space.
  • YouTube calculates: The algorithm determines the type of advertising, location, interest, and relevance.
  • YouTube Distributes: Ads are then distributed within Shorts content based on relevance.
  • The usual rate is 45% of the ad money that YPP creators get from their videos, and the rest 55% goes to YouTube.

Can You Monetize YouTube Shorts Without 1,000 Subscribers?

The primary requirement for joining the YouTube Partner Program is having 500 subscribers and 3,000 view hours. However, smaller creators can still make money through other ways.

  • Super Thanks: The platform provides a feature called “Super Thanks” for the viewers to tip the creator directly. Put Super Thanks On your channel to let your passionate followers make a small payment to you even before you join the YPP.
  • Super Chats and Stickers: Creators hosting live streams can collect these items. It offers a way to monetize engaging live Shorts content.
  • Making money through Channel Memberships: For instance, viewers can sign up for a monthly subscription to use custom emotes, badges, and an exclusive look at the production aspects of the video. Those creators who have subscribers, not less than 500, can utilize this tool.

Beyond the fact that most ads give a bit more money than these techniques, these alternatives can produce great benefits for these smaller creators.

How Much Money Will You Earn from Shorts?

Source: YouTube Creators

YouTube Shorts monetization depends on a creator’s channel performance, view count, and viewer engagement.

Estimates of the amount range from $0.50 to $3 per 1000 views given and the YouTuber with the highest number of views can make much more. The concern about the ad revenues of Shorts is the reduced length of the video as compared with the longer and repeated ads of typical YouTube videos. However, the limited amount of ad inventory also decreases the revenue for the overall industry.

As such, one should bear in mind that YouTube’s algorithms are built in such a way as to benefit those channels that have constant, professionally-made content and significant audience engagement. Creators making entertaining Shorts can increase earnings as their channels gain popularity and attract more advertisers.

Brand Deals and Sponsorships

Although YouTube’s monetization function can generate a constant income, most content creators also seek other revenue sources like brand and sponsorship deals to provide income stream variety. The short-form videos on YouTube Short have an open window for product placements, influencer marketing, and sponsored content collaborations.

The brands growingly discover the impact of short-format video content due to the engaged audience created by the creators of these media. By combining with brands that are coherent with the theme and values of their content, collaborators can seek mutual sponsorship deals with values varying from a one-off fee to revenue sharing.

Similarly, creators are expected to be clear about the sponsored content and stick to the rules of YouTube about endorsements and product placement. Failure to state the sponsored content can lead to strikes which are censorships and also potential demonetization.

FAQs

Are YouTube Shorts monetized?

It is true that YouTube Shorts can be monetized through the YouTube Partner Program (YPP). This program allows creators to earn a share of the advertising revenue generated by their videos.

Can you monetize YouTube Shorts without 500 subscribers?

Of all thresholds, joining the YouTube Partner Program is the primary criterion, as being able to cash in on ads, but it doesn’t have to be the only option for smaller creators as they can readily turn to Super Thanks, Super Chats, and Channel Memberships to monetize.

How much money can you earn from YouTube Shorts?

It is the views a particular content creator has got from YouTube Shorts, the audience’s engagement to work, and a creator’s whole channel performance that determines the amount of money a creator is going to earn which varies a lot among different creators. The highest channels have the potential to generate a huge amount of income.

Can you get brand deals and sponsorship for YouTube Shorts?

Brands are now tapping into the fact that creators have huge influence and can build up such large followers as well. Creators can negotiate a generous merchandising/ advertising deal with brands that are in line with the content or the values.

What are the requirements for monetizing YouTube Shorts?

Those who join YouTube Shorts via YouTube Partner Program, have to hold at least 1,000 subscribers and have already earned 3,000 valid public watch hours within the last 12 months. Such creators of the content can adhere to YouTube’s Community Guidelines and Monetization Policies.

Written by
Stacey Thornhill

Stacey Thornhill leads the way in digital media and content strategy. She perfectly combines her marketing passion with a rich expertise in digital platforms like Instagram, YouTube, LinkedIn, and Facebook.

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