Find the Best Time to Post on YouTube

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According to the data from Views4You's "Best Time to Post on Youtube" tool, a study evaluating 980 customers who posted at the most optimal times found that those who quickly bought YouTube views following their videos performed better than those who did not. This improvement in performance is attributed to the rapid influx of views post-sharing, which is believed to trigger YouTube's algorithm, resulting in the content being recommended more frequently.

Being successful on social media is in today’s number one “must have” list. That’s why it is so important to post content when the most significant number of people are available to view your work. Because, let’s face it, the more eyes you can get on your content, the better. Therefore, you must know the best time to post on YouTube and other social media platforms.

When it comes to YouTube, the second largest search engine, fortunately, it provides insight into when your viewers are most likely to respond positively to your uploads. In this blog post, we’ll be dealing with all the data taken from various sources as well as YouTube itself to identify the best time for uploading content on YouTube.

Best Time to Post on YouTube Daily

After considering all the data, here are the best times daily.

    • Monday – between 5 PM – 7 PM
    • Tuesday – between 5 PM – 7 PM
    • Wednesday – between 5 PM – 8 PM
    • Thursday – between 12 PM – 3 PM
    • Friday – between 12 PM – 3 PM
    • Saturday – between 9 AM – 11 PM
    • Sunday – between 9 AM – 11 PM


Is It Really Important to Determine What Time You Should Post on YouTube?

Shortly, yes! YouTube prioritizes the experience of viewers and the relevance of the content. To get more views and more traffic on the platform, you should upload high-quality content at the best time, which you determine according to your audience.

By sharing YouTube videos at the right time, it is possible to create a snowball effect in your viewer data. Thanks to your perfect timing, thousands of people can watch and even like your content. In due course, you can gain more visibility and success on the platform with the perfect upload time.

Research: Views4You Quality Case

Views4You data of 2023 showed that the best time to post on YouTube is between 5 PM and 7 PM local time on weekdays. But there is more! Keep reading to find out.

According to data collected from 5.300 YouTube channels, the results were found to be true across all major countries in the world, including America, Europe, and Asia-Pacific countries. These hours were chosen because they offer a significantly higher rate of engagement than other times throughout the day or night. During this window of time, viewership peak hours, and subscribers tend to be more active than during any other part of the day.

Although the data suggests that during weekdays between 5 PM and 7 PM local time is the ideal period for uploading content all over the world, the one specific best time to post is Wednesdays at 7 PM as this is when most of the YouTube channel subscribers will be online and ready to watch your content as 76 % of YouTubers data has shown.

Data Based on Age Groups

It was based on the data collection of their own YouTube engagement analysis that the 18-25 age group called young adults prefers to watch videos between 12 AM – 2 PM and 6 PM 9 PM since it’s time they do lunch break or go home to watch YouTube video uploads while eating dinner as 92 % of the YouTube users claimed to choose to “watch videos while eating.” We believe it’s the thing of the new generation who grew up watching anything to finish up their food.

On the other hand, the 25-40 age group prefers to watch YouTube videos between 7 PM and 10 PM since they finally have some relaxing time to watch video content.

During these times, viewers are more likely to watch for more extended periods of time and will be more likely to engage with your relevant content by leaving comments or sharing your video.

Additionally, analytics showed that Fridays might be an ideal time for posting if you’re hoping to reach “the most people in the shortest amount of time.” In other words, if you’re trying to get your video to go viral, it might be a good idea to post it on Friday.

Data Based on Gender

When it comes to gender groups, 86% of the female YouTubers’ statistics resulted that when they upload YouTube videos on Friday at 8 PM by scheduling it days before, they got better engagement ratings than their non-scheduled YouTube videos. This indicates that female YouTubers’ audience loves consistent posting of their favorite content creators. It also means that when scheduling your posting time on YouTube, it is actually a powerful factor to be watched by more viewers, especially when your audience has been waiting for you to post videos.

69 % of the male YouTubers’ statistics have shown that no matter when they post, their audience finds their videos and usually watches them over and over again. It may be because of the funniness they put their videos to make them more appealing to a male-generated target audience.

Data Based on Months

Again, the results show that the end of each month (around 3-4 days before the new month begins) can be considered as a great time since people tend to use that time period in order to catch up on their favorite channels and find new ones.

It’s also stated that there is a holiday spirit run over YouTube. Holidays always bring an influx of viewers who might be looking for something different from traditional holiday content, thus making this an excellent opportunity for your channel to shine. The year-end holidays are a prime time for viewers to spend some quality time with their family, friends, and favorite YouTubers. As such, an increase in engagement rates happens right around this time – usually between November and December. This means posting content as early as October gives you plenty of time to boost your views and more traffic before Christmas. This is especially true if you have any holiday-themed or celebratory videos planned.

What should be extra said about the timing of YouTube content is that people tend to look for winter activities during this season since, in summer, they tend to live their lives offline. Hence, you must plan ahead and ensure your videos are ready to be watched for the winter seasons.

The insights gained from this survey can be used to inform content creation and posting schedules for YouTube creators, ensuring that the largest possible audience sees their videos.

Additionally, understanding when peak viewing times occur can help inform ad placement decisions and ensure maximum visibility for video campaigns. With this data in hand, creators now have more tools to ensure their content reaches a wider audience.

Key Notes from Other Researches

For Misfit Hustler, the best times to post on YouTube depend on your YouTube Analytics, which you can check through your own YouTube channel.

According to HowSociable’s survey, the best time to post is during peak hours, which are Monday through Wednesday from 2:00 PM to 4:00 PM and 12–3 PM on Thursday and Friday in the Central Eastern Time zone.

Edgy’s survey showed that the most popular time was between 2 PM and 4 PM since it’s the time Google wakes up, as well as YouTube.

Surveys conducted by Boosted demonstrated that Wednesday, Friday, and Saturday are the most effective times to post videos in order to maximize viewership. The hour-based conclusion suggested that you should be posting between 5 PM to 9 PM to get a serious impact on the YouTube videos.

According to the BlogHubSpot survey ran over 300 marketers in the USA, 19% of them said that it is between 12 PM to 3 PM; 23% of them said that it is between 3 PM to 6 PM; most marketers who are 31%, said that it is between 3 PM to 9 PM of the days’ time frames. Almost 20 % of marketers said the best time to post a video for a YouTube campaign is between 6 AM and noon.

TubeFilter’s research indicated that the audience is 40% U.S. based, 65 % of the viewership was male, and 80 % was between 13-34 years old. As well, the best day to post on YouTube was Thursday and Friday.

Find Your YouTube Channel’s Best Time to Post on YouTube: Go to YouTube Studio

YouTube Analytics is the most reliable way to identify what is the best time to post on YouTube; just analyzed for you specifically. How come?

  • Go to your YouTube channel.
  • Open “YouTube Studio” by clicking the right corner of the page.
  • Then, your channel dashboard will be shown up.
  • Tab to the see “Analytics” section, where you’ll see dark purple bars.
  • Click on the “Audience” tab to see “when your viewers are on YouTube,” “channels your audience watches, “watch time from subscribers,” “content your audience watches, “age and gender,” “top geographies,” and “top subtitle/CC languages.”
  • Click “Advanced Mode” to access groups, comparisons, filters, and more customizable charts.
  • To learn more about how it works, use “Chart guide” in the right corner of the chart with a question mark or read “YouTube analytics basics,” created for users.

But, honestly, you need to have enough traffic for YouTube to generate your advanced report. Otherwise, without some activity on your video, YouTube cannot calculate the insights, such as the viewers’ weekly and monthly activation times. Therefore, if your channel looks like the image below, you must first find your way by reading this blog post.

youtube channale analytics panel

Views4You’s YouTube Video Analytics and Report tool will help you understand all the details of the YouTube video that you pasted to analyze on the tool. This tool calculates video views, comments, likes ratio, views ratio, estimated video value, and estimated CPM of the video. This way, you can be able to understand what you need to do to get more views on your YouTube channel.

You’ll be unstoppable by knowing your YouTube analytics, the best time to post on YouTube, and the estimated value of a particular video! There’ll be days waiting for you to get maximum engagement for your future quality content.

How to Find The Best YouTube Video Posting Time without Audience’s Behavior Report?

You may not have an audience report if you are a newbie on the YouTube platform. When you start getting YouTube subscribers, likes, and views after uploading video content, you can control some numbers from a different tab. Here are the steps to learn the most suitable time to post on YouTube without the report of the audience.

  1. Visit the YouTube Analytics section.
  2. Click the “Overview” tab.
  3. Inside this section, on the right side of the page, you’ll see the “Realtime” headings.

From this part, monitoring the view count you have gained in each hour is possible. Remember, you can only see views you got in 48 hours.

You can observe view numbers for a few hours to a month to find the best time to post on the YouTube channel. It is possible to detect the pattern of views and the exact days and hours your fans are active.

How to Stay Consistent on YouTube Posting Time?

You may be too busy to post your YouTube videos at the best times; thus, you search for a solution to put your content in order. Social media automation tools can be your key to organizing your YouTube channel. You can use these beneficial tools and create weekly or monthly schedules to be consistent in the eyes of your audience.

Social media marketers, influencers, and businesspeople on the YouTube platform can benefit from various free or paid scheduling tools to post videos in different formats and times. Plus, you can discover various features of these tools and make your job easier.

Frequently Asked Questions

Mostly every day, the best time to post on YouTube is at 5 PM. You still have a chance to attract more attention if you post content before 9 PM. However, you can get the highest level of engagement on Wednesday, Friday, and Saturday. Yet, to reach West Coasters, you can post your videos on YouTube at 8 AM EST on weekdays.

While posting YouTube videos, you should pay attention to your target audience. You need to determine the best time according to user behaviors to get higher numbers of likes, views, and more engagement. Sometimes, the best time varies from one channel to another; thus, you can follow your audience’s watch hours and frequency to detect the most suitable time frames for you. Don’t forget to upload videos before your fans’ viewing times.

  • The users are more active when compared to weekdays because they are free and have time to watch YouTube content. Mostly, they prefer the afternoon to visit your channel or discover new videos on the feed. You can upload your video a few hours earlier to post on the chosen period because YouTube needs some time to index your content and make it appear in the search results.

On weekdays, you can upload your video from 1 to 4 PM if you want to make your male audience watch your content. On weekends, you prefer from 9 to 11 AM because they mostly don’t work on Saturdays and Sundays; it is possible to increase the watch hours of your content.

Early weekdays and the first few hours of the day are mostly the worst times to upload videos for most YouTube users because the viewers mostly focus on their school or job. According to research, the exact worst times to post videos on YouTube are between 6 AM to 9 AM, 9 PM to 12 AM, and 9 AM to 12 PM.

According to data, the most preferred days to post Shorts on YouTube are Mondays and Tuesdays in the peak time of your audience.