How Much Does YouTube Pay for 1 Million Views?


YouTube pays for only ad views, not for video views. YouTube’s rate is $.01 to $.03 per ad view. It approximately equals to $10,000 to $30,000 for 1 million ad views.

YouTube content creation is a fun activity that could also fatten your pocket. Many people have become millionaires from being YouTubers, so it’s no surprise you’re aspiring to be one. Before starting their journey, you’ll usually find most content creators asking, “How Much Does YouTube Pay for 1 Million Views?” If you’re wondering, rest assured you’ll find your answers here.

With my expert opinion, I’ll share answers bothering you about things like YouTube ad revenue, payment for views, and others. Keep reading!

How Much Money Does YouTube Pay for 1 Million Ad Views?

When you become a YouTube partner, you can start making money from ad revenue, which is calculated from the number of ad views on your video.

1 Million Ad Views

Two important metrics come into play in determining how much you make for 1 million ad views: CPM and RPM. CPM (cost per mille) is the amount advertisers pay for 1000 ad views, and it varies across niches.

RPM (revenue per mille) is your take home per 1000 ad views after YouTube takes its cut. This, too, will vary across different niches.

From different sources, I discovered that YouTube pays YouTubers an average of $.01 to $.03 per ad view. This translates to an RPM of $10 to $30. So, for 1 million ad views, you can earn roughly $10,000 to $30,000.

5 Million Ad Views

Going with the $10 to $30 RPM, 5 million ad views will get you around $50,000 to $150,000. You’re well on your way to becoming a millionaire if you put up several videos that get up to 5 million ad views. If you want to learn your approximate monthly revenue, benefit from our AI-powered free tool.

The Elements Impacting Your Income for 1 Million Ad Views

Multiple YouTubers can generate 1 million ad views but make different amounts. This is because several factors influence your YouTube earnings. Let’s explore some of these factors:

1. Content Category/Niche

Some niches on YouTube have a higher CPM than others. The niches with a higher CPM have a big audience, so there’s competition for ad space. This means that advertisers are willing to pay more to get their ad on such videos and then you get more money.

YouTube niches that have fewer eyeballs usually have a lower CPM because there are relatively fewer advertisers, hence lower ad rates.

So, your income for 100k and 1 million ad views will vary based on your niche. Some of the niches with higher CPMs include content about making money online, gaming, educational videos, lifestyle, fashion, entertainment, and cooking.

2. Location of Viewers

The location of your audience also influences how much you get for 1 million ad views. For example, if your audience is saturated with people in the U.S., advertisers will pay more for ad placement compared to when you have Indians watching your videos.

This is because some parts of the world have bigger economies than others. Advertisers will pay more to run ads in regions with big economies like the U.S., in the example I cited. This means higher CPM and more money for your 1 million ad views. If you are at the bottom of the ladder, check 1000 ad views earnings.

3. Time of Year

Seasonality is another factor that impacts your income for 1 million ad views. Your CPM is not fixed. In my experience, there are often revenue spikes and dips throughout the year due to fluctuating CPMs.

For example, CPMs tend to be higher during the holidays when people are making purchasing decisions and advertisers are in abundance.

4. Type of Ads

When you become a YouTube partner, you can choose the type of ad and frequency of advertising on your videos. However, there are different rates for different types of YouTube ads. So, the type of ad you choose for your videos affects your income for 1 million ad views.

For example, pre-roll ads and display ads are some of the highest-paying ad formats.

Examples of YouTube Stars with Over 1 Million Views

Here are examples of some of the successful YouTube channels that get 1 million views (or more) on their videos:

1.    MrBeast

MrBeast has over 200 million subscribers with a net worth of $700 million. He has over 40 billion video views that grow daily to generate estimated earnings of about $450.5K to $7.2 million monthly. According to my findings, MrBeast amassed over 1.8 billion video views in the last 30 days.

2.    PewDiePie

PewDiePie is another big name in the content creation industry. He is mostly known for his comedic videos. With over 29 billion video views, his net worth is sitting at a whopping $45 million.

3.    Jake Paul

The 27-year-old boxer who started his channel in 2014 now has over 7 billion video views and a net worth of $80 million. Each month, he gets millions of video views with earnings estimated around $5.4k to $87.

4.    Like Nastya

Like Nastya is a Russian American child YouTuber that has 113 million subscribers and over 98 billion video views. In the last 30 days, she had over 826 million views. Her net worth is currently sitting somewhere between $20 million and $260 million. With her monthly earnings estimated at $206.7k to $3.3 million a month, she’s likely to top the list of richest YouTube stars soon.


How Much Does YouTube Pay for 1 Million Views in Shorts?

My investigations show that the average RPM for YouTube Shorts views is between $0.02 to $0.06. For 1 million views in Shorts, that’s about $20 to $60.

Does YouTube Pay for Video Views?

No, YouTube doesn’t pay for video views on your long-form content. It only pays for the ad views your videos get.

Written by
Beatriz Sirena

Beatriz Sirena, a true trailblazer in the world of social media and digital storytelling, seamlessly integrates her academic background with a wealth of creative expertise on Instagram, YouTube, LinkedIn, and Facebook.

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