The Best Time to Post YouTube Shorts: Mastering the Clock


Optimal Posting Times:

  • Weekdays: 6 p.m. to 10 p.m.
  • Weekends: 12 p.m. to 6 p.m.

Best Days for Shorts:

  • Friday
  • Saturday
  • Wednesday

YouTube Shorts, along with its equivalents like Instagram Reels and TikTok, continue to drive the way to success for content creators. Because of their efficiency, short videos preserve their reign in social media, which results in their popularity among content creators who pay careful attention to them.

However, uploading without any strategies won’t probably drive the way to success. To increase the visibility of your content, one should follow some strategies. For instance, while benefiting from this type of content, one should also consider the best time to post YouTube Shorts to achieve what YouTube Shorts offers.

We’ve got you. We will guide you through the best time to post on YouTube thoroughly.

When Should I Post YouTube Shorts Generally?

Try to post when most users are active on the platform. Of course, when choosing the times to post, also consider the factors we shared above with the overall best time to post. As a content creator, you should know your target audience’s viewing habits and blend them with general knowledge about the best time to post.

After considering the target audience demographic, content of your video, and time zone, you can look at the best time to post:

  • On weekdays, focus on Monday and Tuesday.
  • Between 12 PM and 3 PM and between 7 PM and 10 PM.

When to Post Shorts for Maximum Views?

Though there is no definite answer since it depends on the content, time area, region, audience, etc., this question has a data-driven answer.

Surveys in 2023 have shown that 31% of participants said they would rather post between 6 and 9 p.m. 23% of respondents preferred the 3–6 p.m. time slot.

Still, we will share with you day by day the best time for posting YouTube short videos:

  • On lazy Sundays, 10 AM to 11 AM, 3 PM to 5 PM.
  • On Mondays, 7 AM, 12 PM, and 8 PM to 9 PM.
  • On Tuesdays, 7 AM, 11 AM to 12 PM, 5 PM to 7 PM, and 9 PM to 10 PM.
  • On Wednesdays, 12 PM and 3 PM.
  • On Thursdays, 7 PM to 11 PM.
  • On Fridays, 7 AM to 9 AM, 11 AM to 1 PM, 4 PM to 6 PM, and 9 PM to 11 PM.
  • On Saturdays, 9 AM to 10 AM, 3 PM to 6 PM, and 10 PM to 12 AM.

What Are the Ideal Days to Share YouTube Shorts?

Even though ideal days may vary according to the target audience, content type, etc., the ideal days for YouTube Shorts are Friday, Saturday, and Sunday, when a big majority of people tend to spend time on YouTube.

How Often Should You Upload YouTube Shorts for Success?

First, no matter the frequency, you should stay consistent when posting on social media. If you aim for fast growth, you can post 2-3 times a day with videos that have the potential to go viral.

Focusing on quality with a consistent posting plan would be better if you already have a loyal fan base.

On the other hand, whether you have a loyal target audience or not, a beginner or an influencer, post on YouTube at least three times per week.

What Are the Advantages of Posting YouTube Shorts at the Best Time? 

It would be a huge mistake to think that you will reach out directly to your target audience whenever you post. Accessibility is one of the advantages of YouTube shorts, and it is up to you to take advantage of it by paying attention to posting times.

With YouTube Shorts, you can reach a wider audience by combining it with a carefully prepared strategy rather than merely trusting YouTube algorithms to promote your short videos.

So, before moving toward a thorough examination of posting time, let us share the benefits of posting at the right time.

1. Enjoy Intensified Audience Interaction

The equation is relatively simple: if you post during peak hours, you maximize the number of people seeing your carefully curated YouTube short video. So, the chances of engagement are increased as a result.

So, post on YouTube at optimal times to interact better with your audience. There is a high probability for them to comment, like, or share your video.

2. Benefit from Boosted Visibility

Strategically posting at the right times with a proper posting schedule will result in YouTube algorithms rewarding your content by potentially featuring your YouTube videos in the recommendations section.

3. Improve Your Chances to Be Seen

After learning the best time to post, you will enhance your discoverability. If you aim for maximum visibility for your carefully created content, you should upload your videos when most viewers are active.

4. Ensure Lasting Escalation

It may seem a trifling part of your YouTube strategy, but you should consider the strategy as a whole, with undetachable details completing each other. So, focusing on the right posting times may be a game-changer for you. You will ensure your long-term success on the platform by detecting the right time to post.

What Determines the Best Time to Post YouTube Shorts?

There are some factors that you want to look at since it would be beneficial before creating a posting schedule. Also, blending general advice for posting content and understanding how it works will help you to create a carefully prepared posting schedule.

In addition to comprehending overall ideal times to post, you should also use your personal touches to increase engagement. Here are the key factors you may consider.

Define Your Target Audience:

Analyze your target audience’s behavior by carefully examining the demographics. Then, you should blend the general best time to post with your personal data. Decide on their profile, interests, and most active times. Then, create content and post according to your target audience. If your target audience includes primarily working professionals, decide when to post according to them. Try to aim for lunch hours, for instance. Similarly, if the base consists of students, skip school hours.

Pay Attention to the Time Zone

You should regard your audience’s time zones. Especially if you are a globally known influencer, you should analyze where most of your followers view your videos. You can craft different videos for different time zones catering to a specific audience.

For instance, if your base is in Japan, the peak time could slightly differ, maybe earlier.

The best hours maybe 12 and 2 PM in the evenings after work in nations like Germany and the United Kingdom since the majority of people have 9 to 5 occupations.

Type of Content

The best time for you to post may vary depending on your content type. How-to videos or tutorials’ peak times may be during work hours since the audience searches for a guide. Or, if you post a comic video or an inspirational post, evenings or weekends may be more suitable for you.

Until you find the perfect time to post when you will get the most engagement, continue to adjust your posting schedule.


Are standard YouTube videos subject to the same recommended posting times?

No. The ideal times to upload a YouTube Shorts we shared only apply to them. However, it is known that YouTube videos are seen most in the afternoon.

Is it possible to set a specific time for posting YouTube Shorts?

Yes. YouTube Shorts offers a scheduling feature. This can be very useful, especially when aiming to publish content during the most active hours across various time zones.

Is there any way to check the most active times of my audience?

Yes, you can check the YouTube Analytics Tool that allows you to check the most active time of your target audience with other valuable insights.

What should I avoid for scheduling?

You should schedule your videos to be consistent. Here are the common mistakes when scheduling YouTube Shorts:
Inconsistent Posting: Without consistency, you cannot build a solid fan base on your YouTube channel. Inconsistency doesn’t help anything. Instead, you should regularly post YouTube shorts to stay relevant and increase engagement.
Quantity over Quality Understanding: Frequently uploading new videos is perfect, especially if you are a beginner. In that way, you increase your chances of getting discovered as well as reaching more people. However, if you neglect quality, the engagement will probably decrease.
Ignoring Timezones: If you have a global YouTube account, not following the insights and not tailoring your post times would be a crucial mistake.

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Written by
Daisy Hoda

As a senior editor, Daisy Hoda creates well-structured website content, combining her knowledge and skills of digital media and writing in a pot. Her expertise extends to various platforms, including YouTube, Facebook, Twitter, Instagram, and LinkedIn.

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Anne Jada Mckinley Anderson
2 months ago

Thank you for sharing your personal experience and wisdom with us Your words are so encouraging and uplifting

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