Best Frequency to Post on Instagram 

Content creators, if you want to keep your followers’ attention on you, then you should be careful about your Instagram publishing frequency. Because the frequency of your posts can easily overwhelm others but, once you find the perfect balance, you can pave your way to success! 

How Often You Should Post on Instagram 

To have high engagement rates such as likes, comments, and shares or to build a strong follower base, you should regularly post new content. In this way, you can get many benefits and increase your visibility. The best frequency to Post on Instagram is three to five times per week. If you are wondering why this time range is perfect, you can find your answer here: 

• Why This Range Works: You need to keep your visibility high as much as possible without overwhelming your followers. Three to five times per week is the perfect spot to achieve this goal. You can keep your content and profile fresh while getting a lot of impressions by being on users’ feeds. 

What is Instagram Publishing Frequency? 

Publishing frequency means how often you post new content on your social media accounts such as Instagram or YouTube. This includes posts, stories, reels, and everything. There are a couple of reasons why your posting frequency has a big part in your growth. 

• Consistency: When you post regularly, you can engage your followers and get a chance to build a community around your profile. Also, regularly posting gives your followers a something to wait which can increase your engagement rates. 

• Visibility: To grow on Instagram, you must increase your visibility. Luckly, Instagram is in love with active accounts. They take active accounts and suggest them to other users. So that, you can increase your visibility and introduce yourselves to new faces. 

• Audience Retention: Posting regularly high quality content can help you keep your current follower happy. They can be more interested in your content since you are constantly updating your profile. 

• Growth: As mentioned earlier, consistent posting is an action that keeps Instagram and its users happy. You can attract new followers and get a chance to grow your audience. 

Benefits of Optimal Publishing Frequency 

There are many benefits of Instagram publishing frequency, from engagement to brand consistency. Let’s take a look at them together. 

Increased Visibility and Engagement 

Once you establish a consistent posting schedule, you can see a significant increase in your engagement rate and visibility. Because by posting frequently, you are keeping your content fresh and every time your followers open the app, they see a new post from your account. This usually translates into increased engagement, because people tend to interact with accounts that are posting regularly. Also, the algorithm will be your ally. It shares content from active accounts on explore page and shows on Instagram users’ feeds more often, compared to an account that posts once in a while. 

Improved Follower Retention and Growth 

For sustainable growth, Instagram accounts should pay attention to building a loyal follower base or a community around their profiles and the road to it passes Instagram publishing frequency or in other words consistency. That should be your motto because when you post at the best time possible, your followers know when to expect new content from you, which helps build a habit and keeps them coming back for more. By doing so, you show quality content, which can attract followers. 

Brand Presence 

A well-planned posting schedule can improve your brand’s presence on social media. You can create a consistent narrative and style for your brand in order to get recognition when you know how often you should post on Instagram. Also, thanks to this regular posting, your followers can trust you easily and you’ll be seen as reliable and trustworthy. Over time, you’ll see that you are apart from your competitors and become a go-to place. 

Factors Influencing Your Publishing Frequency 

It would be best if you considered a couple of factors, otherwise your work cannot reach to its target audience. Such as the type of your content. Depending on your content you should change your posting time because not all content types are suitable for everyone and every time. 

• Posts: Post high-quality photos and videos regularly. However, try not to overwhelm others otherwise, it might backfire. 

• Stories: Post more frequently with real-time updates and BTS content to get higher engagement. 

• Reels: It can be posted less frequently but should be high-quality and engaging so that you can attract new followers. 

Also, get to know your audience, ask yourself who your followers are, and understand their habits. You can achieve that by looking at their age, gender, the time when they are most active and what type of content gets them and you may find the best frequency to post on Instagram. You can access these kinds of information via Instagram Insights.  

Finding Your Perfect Publishing Frequency 

To find your best frequency to post on Instagram, you can start experimenting. Try different times than normally you post, and see when they are hitting off. But once you get the results you wanted, don’t just say “That’s it!”, try a couple of more times and make sure. This approach can help you understand what works for your followers. 

As mentioned earlier, Instagram Insights can be a perfect tool for finding the best frequency to post on Instagram. It tracks likes, comments, shares, and follower growth. Thanks to these data, you can make a healthier decision about publishing frequency. 

Don’t Make These Mistakes 

People who want to grow can make certain mistakes, let’s say because of their enthusiasm. To avoid these mistakes and pay attention to the following points. 

• Overposting and Spamming Followers: Don’t overpost and run them away from you. Try to establish a good balance so that you can engage your followers without bombarding them. 

• Inconsistent Posting: People can lose interest if you are posting irregularly. Try hard to follow your posting schedule to keep the attention fresh. 

• Ignoring Audience Feedback: Your audience and followers are important for your growth. Do not ignore their feedback because it can be seen as arrogance. Also, there are no better sources than first-hand experience. You can consider their suggestions and make changes which can lead to increased engagement. 

Frequently Asked Questions