- YouTube is experimenting the use of “data stories” to visually represent the initial 24-hour performance of a creator’s video.
- Now, it is possible for creators, who have more than 4000 subscribers, to use video linking requests to start brand collaborations.
- You can find viewers’ comments or questions easily thanks to the new “most relevant” filter.
YouTube releases new analytics tools to provide content creators with more insight into how well their videos perform. The most recent update of YouTube adds experimental features called Data Stories to improve community engagement and content creators’ metrics. Plus, YouTube takes into consideration enhancements for brand partnerships.
Let’s look at the updates more closely.
Experimenting with Data Stories
In order to help creators better understand how their videos perform YouTube is launching a feature called Data Stories in the mobile Studio app.
Thanks to this feature, both you as a content creator and marketers can discover important performance factors by providing a visual breakdown of the metrics for the first 24 hours.
For content creators, YouTube’s statistics become clearer with the Data Stories feature. It is possible to monitor the narrative format in the place of the classic multi-tab dashboard.
New Filter: “Most Relevant”
The “Most Relevant” comment filter has been added by YouTube. As we mentioned in our previous news, the Comments tab is being renamed to Community.
You can identify possible interaction opportunities and specific fan questions by analyzing a channel’s comments. This feature, like others, is also being tested with a small group of people.
By adding these new features, YouTube strengthens its position against rivals like Instagram and TikTok. We think that adding the “most relevant” option is a brilliant idea.
Let’s check this feature’s characteristics.
- It uses AI to find insightful comments throughout the channel of a content creator.
- This can encourage meaningful connections and give priority to the questions of viewers.
- By benefiting from this tool, you can effectively manage interactions on both desktop and mobile platforms.
Video Linking Requests
YouTube is enabling qualified content creators to ask advertisers to connect their videos. Who can send or take video link requests?
- A member of the YouTube Partner Program, who has over 4,000 subscribers
- This feature is available for YouTube Shorts.
- Advertisers can initiate these video link requests. The content creator will get notifications and e-mails about this demand.
YouTube will help content creators find potential advertisers by suggesting tagged videos. When this feature becomes completely available, video links provide explicit content reuse rights between content creators and brands since it gives advertisers access to performance data of organic videos through Google Ads.
Long Story Short
Here’s what you should know about the latest YouTube features:
- Most creators won’t have access to Data Stories just yet because the feature is in beta.
- With the new comment filter “most relevant”, you can identify significant audience interactions more quickly.
- Remember, for the video linking feature, you need to join YPP and have 4K subscribers.
Keep reading Views4You news to catch up with the YouTube updates.
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