What Are Impressions on Instagram? 


Impressions on Instagram are the total number of times your post or story is shown on someone’s feed. Unlike reach, which counts unique views, impressions include every instance your content is seen, even if by the same user multiple times. Understanding and maximizing impressions can help improve your engagement and overall Instagram strategy, leading to more followers and better interaction.

Everybody knows how powerful Instagram is. And if you are a business, brand, or influencer who is trying to make a name here, you need to harness this power.  It’s all about the numbers, and one number gets the spotlight, and impressions! Now, you might be wondering, what are impressions on Instagram and why do they matter so much?   

Let’s not waste any more time and explore this boosting power! 

What Are Impressions on Instagram? 

Basically, impressions are the exact number of times a post is shown on someone’s feed. But remember, it is not about unique views which means that if someone sees that post once or a hundred times, each view counts as an impression. 

Why Are Impressions Important? 

Impressions are indispensable when you want to measure your engagement on Instagram. You can see how well your content is performing thanks to impressions. It shows how many times your content is seen.  

This can impact your overall Instagram strategy. You can understand which posts you share are doing really well and which are not, and this gives you a chance to change your content accordingly. This can lead to more followers and much better engagement. 

Reach vs. Impressions: Understanding the Difference 

For a better understanding, let’s talk about the differentiation between impressions and reach. Impressions are all about how many times your posts are displayed. Reach is the number of unique users who view your content, which means how many different people see your content.  

For example, you post new content and it’s seen by 100 different people. That’s your reach, 100. But if some of them view your post multiple times. Let’s say 150, that number is your impression, 150. 

These two metrics are important for your Instagram performance. You need to analyze both of them so that you can increase the breadth and depth of your engagement. This is what are impressions on Instagram. 

How to Increase Your Impressions on Instagram 

Increasing impressions on Instagram can be quite beneficial for your profile and your future. Here are some tips that can help you do that. 

Optimize Posting Times and Engaging Visuals and Captions 

Use Instagram Insights or similar tracking apps to learn more about your audience, such as activity time. Try to post when your audience is active. It can significantly increase your engagement, such as likes, comments, and shares. Through this, you can reach new people. 

To get their attention, use high-quality images, videos, and gifs and pair them with gripping interesting captions so that you can hook them up. 

Instagram Stories and Reels 

Stories and Reels are the best way to keep your audience’s attention. People tend to engage with these two features more than other features. They show up at the top of the feed and could be an interesting approach to highlight your material. 


Hashtags are a really common way to gain more impressions. Use relevant and popular hashtags so that your post can be seen by more people. But keep in mind that using so many of them is not good. You don’t want to overwhelm your audience. 

User Interaction and Shares 

Don’t be shy and call your audience to like, comment, and share your posts. Seems like an easy and ineffective way to maximize your impression but trust me, it’s a powerful thing. If you pay attention, you’ll see that most of the content creators do the same thing. 

Instagram Analytics 

Regularly checking your statistics is vital for you. Monitor your performance and make the necessary changes so that your life span will be higher than ever. 

Do It Right and Increase Impressions on Instagram

I have been sharing movie and TV series reviews in one minute on Instagram. And I have been using these strategies for a long time now. For example, using Instagram Stories was the one that made a significant difference for me. My audience was engaging, and my impression was increasing rapidly.  

Because once they saw it on their feed and on my story for the second time. After a couple of months, my impression increased by over 35%. I was inspired by fitness guru Kayla Itsines, who routinely shares exercise routines and wellness advice on Instagram Stories. By using a like-minded strategy, I was able to create a friendly community around my profile. 

At a certain point in their Instagram career, everybody has wondered what impressions on Instagram are. We can say that because big names are trying to increase their impressions as well as casual users.  

For example, Glossier is a well-known beauty brand. You can see that after they paid attention to high-quality visuals and descriptive captions, they saw a significant increase in their impressions. They are posting regularly content about their latest products with eye-catching visuals and a sparkle of hashtags such as #SkinFirst and #GlossierPink. 

In just three months, this approach allowed their postings to get found by a larger audience, therefore increasing their impressions by 50%. 


Can I use Instagram Analytics for personal accounts? 

Unfortunately, no. Instagram Insights or Analytics are for business, brand, or content creator accounts. You can try third-party tools to monitor your account, or you can switch your personal to a business account. 

Can I see who viewed my Instagram profile? 

No, Instagram doesn’t have a feature that shows people who are viewing your profile. But you can see who viewed your Story. 

Written by
Beatriz Sirena

Beatriz Sirena, a true trailblazer in the world of social media and digital storytelling, seamlessly integrates her academic background with a wealth of creative expertise on Instagram, YouTube, LinkedIn, and Facebook.

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