Kendrick Lamar’s 2025 Super Bowl Halftime Show set a new record as the most-watched in history, drawing 133.5 million viewers, surpassing Michael Jackson’s 1992 record of 133.4 million. The performance, packed with surprises, cultural moments, and a high-profile rivalry with Drake, was more than just music; it was a statement. With Serena Williams, SZA, and Samuel L. Jackson making appearances, Lamar’s halftime show became an unforgettable spectacle that redefined entertainment on the NFL’s biggest stage.
On February 09, 2025, in New Orleans, Louisiana a brand-new record has been broken by Kendrick Lamar. The show had 133.5 million viewers which means that more people watched the show than the game itself.
How Big Was It?
According to Apple Music, Roc Nation, and NFL statistics, the show during halftime is a new record high! The most-viewed NFL Halftime Show of all time is Lamar’s halftime show with a total of 133.5 million viewers.
More than ten years ago in 1992, Micheal Jackson set a record of 133.4 million viewers, and it was held for a decade, but there is a new owner of that record now.
Exact viewing statistics around the globe and in-depth social media engagement metrics for Lamar’s set have yet to be released publicly, but the show’s impact was felt across platforms. The set has been streamed over 37 million times on YouTube to date.
Why Was This Halftime Show So Special?
We sure love the music of Lamar’s but there is more to it here than just his pure talent. The most viewed beef of the year, Kendrick Lamar vs Drake! As soon as Lamar took to the stage there was expectation around what message he would send, and he didn’t fail!
The halftime show was used to take a victory lap by Lamar. He used it to send a message of triumph, singing “Not Like Us”. The crowd went crazy when the beats dropped, and Lamar didn’t hold back one ounce. Serena Williams, Drake’s rumored former partner, took to the stage crip walking to five grammy worth song, Not Like Use. The imagery was impossible to miss there because Lamar brought beef to the biggest of platforms.
SZA took to the stage with Lamar to provide a soulful singing of “All the Stars,” adding a dash of raw emotion and singing perfection to it but in reality, this was a hit to Drake because SZA dated Drake briefly between 2008 to 2009.
The surprises didn’t stop there. Iconic actor Samuel L. Jackson took to the stage in a dramatic turn of events in a contemporary day Uncle Sam, spitting a powerful monologue of ambition, of winning, of struggling to be artistic.
A Show That Won’t Be Forgotten in Years to Come
From when the beat hit on “Not Like Us,” to Serena Williams crip walking, to Samuel L. Jackson’s dramatic up in a contemporary day Uncle Sam getup, Lamar took to the stage to provide a show that is more than a show of music. It was personal. It was a victory lap.
Michael Jackson held this record for over 30 years. Now, it belongs to Kendrick. Whether you’re a fan of his music or just here for the drama, one thing is clear, we just witnessed something that’ll be talked about for decades. The only question now is who’s even brave enough to follow this up next year?
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