Instagram and Facebook are highly popular platforms for building your business and brand strategy. Facebook is ideal for detailed discussions, event management, and sharing diverse content, while Instagram excels with visual content and dynamic interactions through Stories and Reels.
Instagram and Facebook are widely utilized and highly popular worldwide. They are therefore incredibly helpful platforms for building your business and of course brand strategy. However, it is important to know how and when you should use these two apps in your company. Instagram vs. Facebook, pick your side and make your brand more visible on social media.
In this guide, we will start from the beginning; what these two platforms are, the differences, and of course audience and engagement metrics. Keep reading to learn more!
101: Facebook and Instagram
If we need to start from scratch; first, we should closely know these two platforms.
Since its launch, Facebook has outperformed all other social network competitors. It has become a tool for sharing, discussing, and searching for content. On Facebook, users may create a journal of their experiences and choose specific people to share it with. It is also possible to upload images, text, videos, and links to other websites. It also serves as a platform for social networking and friend-finding as well as maintaining relationships with acquaintances via Messenger. These can be the main goal of the application.
Originally, Instagram was only a smartphone app for sharing photos and videos. It has become a powerful social platform that allows you to create amazing posts in different formats; stories, reels, and more. Now, Facebook is less utilized, even though shared posts on these two platforms are similar. Instagram’s engagement is higher than Facebook’s, which has made it a vital tool for small and big companies.
The Differences: Instagram vs. Facebook
There are some differences between those two platforms. Let’s check what they are.
Sharing Information
Facebook is a useful platform that allows users to share blog articles, links, and informative stuff with complete freedom. Yet, on IG, a person has to add pictures or videos and free text underneath them. Unfortunately, links are strictly prohibited on Instagram. As a result, you cannot add an external link to your content, and postings from external websites cannot be shared on the platform. You can add an external link to your bio, which is the only method to share your brand’s website.
Facebook users can create and organize events easily. They also add detailed biographies containing personal information, and more. It can be said that it is the greatest social media network for sharing connections to blogs and websites. Facebook may also be used to make ads for sales or join private groups that aren’t available on IG.
Instagram vs. Facebook Photos
With Facebook, users can build online profiles, post videos and images, send messages, and communicate with family, coworkers, and friends. Though its main use is photo sharing, Instagram functions similarly to Facebook. Instagram is used to post a few well-made images in an effort to garner as many views as possible. To share one or two photos, you can use both platforms. However, if you want to share full Christmas albums, definitely pick Facebook, where they should be posted for archival purposes rather than just to collect likes, comments, and more.
Your photos should be unique, and high quality if you want to share them on Instagram. It is useless to use IG if you don’t have any stunning images to share or don’t spend any time editing them. Memes, text-based photographs, and hilarious pictures from Google+ can be published on Facebook, not IG. You need to share your own photographs which should be unique and creative, in contrast to Facebook, where originality and uniqueness are less common.
Instagram vs. Facebook Videos
It can be said that Facebook has evolved into a video platform in the modern day. Obviously, it tries to take on YouTube. A user can see videos in separate areas such as the funniest, the most interesting, the most likes, etc. Also, it is possible to post them on Facebook without any duration restrictions. Of course, you have to respect the copyright rights of the video. Videos on IG may only be posted in brief form, 15 seconds for a story, or 1 minute for your page.
You may stream live video using the in-app cameras on both platforms. Facebook live videos may be permanently preserved on the profile and can be commented on for days. On the contrary, Instagram live videos expire after 24 hours. Even though Facebook is good in terms of the duration, on IG, your followers get notifications when you are streaming.
The Audience and Engagement: Instagram vs. Facebook
Comparing Facebook’s and Instagram’s demographics might help you decide which platform is best for your business.
Facebook is one of the most used social networking platforms, it has nearly 3 billion monthly active users. The highest number of Facebook users are in India, the USA, Indonesia, and Brazil. The user base of Facebook is over 25 years old. The largest demographic is 25-34 years old.
Users spend more than 30 minutes per day on Facebook. Thanks to Facebook Stories and videos, the engagement rates are high. Images are also more popular than text-only content. It becomes a critical platform for digital marketers since it covers a vast global audience and the platform’s advertising reach is extensive.
It has more than 2 billion monthly active users, which is also one of the most popular social networks. Instagram is mostly used in India, the USA, Brazil, Indonesia, and Turkey. 85% of IG users are under 45 years old and the largest age group is 18-24 years.
Like Facebook, this application is used over 30 minutes per day. Reels are the most engaging content type. 44% of users utilize the app to shop weekly. Plus, 70% of shoppers look to Instagram for their next purchase.
Instagram vs. Facebook, pick your side and establish your brand online.
FAQ
Which one is perfect for creating a community?
When we think of Facebook’s private and public groups, this platform is ideal for community building. You can create discussion threads and manage events. On the other hand, Instagram has different features and strengths. With Stories and Reels, you can promote your content quickly, and keep the community dynamic and active. With hashtags, it is possible to build a sense of community around specific interests.
Should I have Facebook and Instagram strategies?
If you want to create a brand on these platforms, you have to have Facebook and Instagram strategies. You need to create a content strategy for building your business and community. Also, as a marketer, you should benefit from SEO to craft an optimized page. With ads, you can reach your ideal audience on Facebook. Collaborations and hashtags are beneficial for Instagram strategy, you can increase the reach of your posts.
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