Instagram Stats You Have Never Heard Before 

Instagram is the leading social media on earth with 2.4 billion users. Naturally, one of the top searched topics on Google. It is the number one app that people download on Google Play and App Store. This is an indicator that Instagram is a part of our daily lives and people are using it quite often. If you want to get more information about this popular app and craft new strategies to have a successful page, you can read our article explaining Instagram stats you have never heard before.  

Whether you are a business owner, content creator, or just someone who enjoys keeping ahead of the curve, these less-known facts will provide an interesting viewpoint on how Instagram really runs. 

Let’s not waste any time and dive right into the stats! 

Instagram User Statistics 

According to the latest data, unlikely other years, men are using Instagram more than women with 52%. While in the United States, it is mostly used by adults,18 and older, this age is between 19 and 24 in other countries. Also, we can see that Instagram is quite popular among women aged 24-35. 

Compared to last year, there is a visible drop in teen users on other platforms, however, teens between the ages of 12 and 17 regularly use Instagram. 

With this helpful data, you can craft your strategy as a marketer. Targeting your adverts and materials to particular age groups, sexes, and areas will help your marketing be more successful. 

Instagram Usage Statistics 

People usually spend 30 minutes on Instagram, but experts are expecting a rise in this daily time by the end of 2024. 

Two quite popular features on Instagram are Live and Story. Viewing live videos and stories is much loved by users. Mostly the content on the platform is photo posts. Many people routinely connect with shopping posts and make purchases. Especially, vintage shops are benefiting from this tendency. 

Instagram Advertising Statistics 

Ads on Instagram are a powerful way to spread your product or simply your name. They are quite popular among users aged 18 to 35. These users tend to engage with ads and click on them. To be specific, Türkiye, Argentina, the US, and Brazil have a lot of people who see and interact with Instagram ads. 

But we have to mention that ad revenue is growing and the cost per thousand impressions (CPM) is rapidly rising, which means that ads are more expensive than yesterday. 

So, as a marketer, you have to create ads that are both cost-effective and targeted so that you can make the best of it. 

Instagram Demographic Statistics 

Different regions affect Instagram’s age and gender distribution. Seniors and teenagers approach Instagram differently. While the elderly utilize it to reunite with pals, teens are all about trends and keeping connected. 

For example, Gen Z users in the U.S. are spending a lot of time on Reels to follow current trends really closely. 

For marketing, it’s important to understand these groups. Make sure that your material fits the wants and needs of people of all ages and from all over the world. 

Instagram Influencer Statistics 

Now, it’s time for the exploration of engagement rates. A nano-influencer who has less than 10,000 followers has the highest rates. They have a small but loyal community around their profiles. 

On the other hand, micro-influencers who have more than 100,000 followers, have the second place. With 10,000 to 500,000 followers, mid-influencers also do well; macro-influencers, with over 100,000 followers, follow suit. Having millions of followers, mega-influencers have somewhat lower engagement rates than the lesser levels. 

This means that, if a marketer works with macro or mega-influencers, s/he can see good results. 

Instagram Story Statistics 

One of the Instagram stats that you may have never heard before is how Instagram Stories perform, and how users engage with them. 

Stories are used by almost 500 million people every day. That’s a mind-blowing number, especially for brands and millennial groups who love this feature more than anyone. Every day, many users share stories, and a good portion of them are seen consistently. 

So, when this is the case, we have to talk about ads. Ads in stories are capable of reaching a large audience. Stories provide a fantastic approach for marketers to interact with consumers. Think about publishing often and utilizing interesting material to grab the attention of your followers. 

Instagram Stats for Business 

Last but not least, it’s time for Instagram stats for business. 

According to data, Instagram has over 200 million business accounts. People are following them to stay updated, or to hear about the sales, etc. Naturally, business accounts are witnessing a huge amount of engagement and growth on their pages. We have to underscore that Instagram has a powerful impact on its users’ shopping behavior.  

So that’s why marketers mostly depend on Instagram. Maintaining the competitiveness of your company depends on keeping current with the most recent statistics. Showcase your items on Instagram, interact with your followers, and establish a brand reputation there. 

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