Follow/Unfollow on Instagram to Get More Followers 

Keynote

The follow/unfollow method on Instagram involves mass-following accounts to gain reciprocal follows, then unfollowing them shortly after. While it may seem like a quick way to grow followers, this tactic often violates Instagram’s Community Guidelines, harms engagement rates, and risks penalties like reduced visibility or account suspension. Authentic strategies yield better results for long-term growth.

One of the most widely used social media networks right now is Instagram. The majority of individuals use Instagram, and some people need tactics in order to become well-known influencers. The most popular way to boost your followers is to follow/unfollow on Instagram.  

Let’s examine this strategy together! 

Discover the Follow/Unfollow Method on Instagram 

Follow/Unfollow, often known as mass following, is a popular strategy utilized by companies and micro/medium influencers to attract new consumers and followers. This strategy is very simple to use: 

  1. An influencer’s account follows you, likes, or comments on your IG posts.  
  2. You’ll notice this activity and follow that influencer.  
  3. A few days later, they unfollow you.  

It is possible to use automatic apps and specialized tools to benefit from the Follow/Unfollow tactic. Also, they may search for people who follow particular accounts using filters that are based on specific hashtags or your location. 

Stop Using the Follow/Unfollow Method on Instagram: Why? 

The follow/unfollow method directly violates Instagram’s Community Guidelines by promoting spam-like activity and manipulative practices. This strategy involves mass-following users to gain reciprocal follows and then unfollowing them shortly after. While it might temporarily boost follower counts, it undermines genuine engagement and leads to penalties such as account suspension or reduced visibility.

This approach also damages trust between accounts and their audience. Followers often feel deceived when they notice they have been unfollowed, which can lead to frustration and a negative perception of the account. As users increasingly value authenticity on Instagram, relying on such methods harms an account’s reputation, making it harder to build lasting connections or attract meaningful engagement.  

It Doesn’t Work Anymore 

On Instagram, the follow-unfollow method is spreading like wildfire, with an ever-growing number of people adopting it. These days more than half of the new followers an account gains will automatically disappear within a day or a week. After that, this strategy becomes quite problematic and ineffectual. 

You can boost your Instagram follower base by using the follow/unfollow approach. However, you won’t see an increase in engagement or the amount of people interacting with your posts. If you use this strategy, it is possible to lose a lot of Instagram followers. Your user engagement will also decrease when you lose followers. Since IG users’ most liked and commented posts are shown above others, the algorithm determines that you are no longer attractive.  

Follow/unfollow on Instagram isn’t a good way to expand your audience. People can now identify this when it occurs. When they follow someone and discover they are no longer being followed, these people frequently become irritated. When using this approach, there is a possibility of being penalized for suspicious activity. 

Your Instagram Profile May Be Damaged 

The worst kind of spam is mass following, and Instagrammers that use this tactic try to control people’s attention. Instagram users may feel annoyed as a result of this method. The follow/unfollow strategy may irritate people since they dedicate themselves to you. They start liking your content, commenting on posts, and more; after a while, you unfollow them which is very upsetting.  

If you have a reputable and popular IG page or try to build one, you can ruin your efforts by using this method.  

Detect Influencers Utilizing Follow/Unfollow Strategies 

Finding IG accounts that use the follow/unfollow method is not so hard. When you check a profile and notice that it has a higher number of followers than they follow, you will find out that s/he benefits from this method. On IG, most influencers don’t follow many users; therefore, they, who utilize this strategy, can lose followers within a few days.  

How to Avoid from Follow/Unfollow on Instagram 

Users who use the follow/unfollow method to obtain followers, unfortunately, fail since the newcomers don’t automatically engage with your posts. The reach of your audience, quality, and engagement rate are all adversely impacted by having inactive followers. If you want to avoid this method, apply those tactics: 

Create Quality Content 

If you want to attract the attention of new users on Instagram, you definitely create top-quality content. If you have just started and have not specified your niche, start choosing your category. Don’t use follow/unfollow tactics, even if you are at the bottom of the ladder. After you pick one of the categories, make your content plan and share posts daily or weekly. Pick the most suitable times to upload Instagram posts, reels, and stories.  

Hashtag seems unimportant but indeed it is a very powerful tool for Instagram users. Instead of the follow/unfollow strategy, benefit from hashtags. Try to choose the most related hashtags for your niche. Plus, use the trending ones to attract thousands of followers to your page since lots of accounts use these hashtags. 

Obtain Real and Active Instagram Followers 

As you are already aware, using the follow/unfollow strategy to get followers is not a brilliant idea. In this case, what is the fastest way to gain followers? Definitely, Views4You’s buy Instagram followers service, visit our page and discover natural growth.   

FAQ

Is there any daily limit for the follow/unfollow strategy? 

Instagram reduces spam by limiting follow/unfollow actions to 200 per day.  

How long do I need to wait to unfollow on Instagram? 

To prevent appearing like a spam account on IG, you must wait at least 4-5 days before unfollowing someone.  

Is It Possible to Get Suspended or Banned on IG? 

If you follow and unfollow users too frequently in a short time, Instagram may temporarily ban your page and even impose harsher penalties if you do it again.  

Can I Check Who Unfollows Me on IG? 

If you have fewer followers, you may see who unfollowed you on your follower/following lists. If you have a wider audience and want to check people who unfollow you, use third-party tools to learn who unfollowed you.  

Written by
Beatriz Sirena

Beatriz Sirena, a true trailblazer in the world of social media and digital storytelling, seamlessly integrates her academic background with a wealth of creative expertise on Instagram, YouTube, LinkedIn, and Facebook.

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