Instagram Gets a Makeover: New Features Drop 

Keynote

Instagram’s 2025 update introduces features like 3:4 posts, Quiet Posting, and Spotify Notes—full feature breakdown on Views4You.

Instagram is taking it to the future with June features in 2025. The features will give you the creativity you need, privacy, and personalization. Because on social media apps, you need more than just posting these days. Whether you are a creator, a brand planner, or a regular user, the features will allow you to do more with Instagram. Let us get in and see how less pressure will translate to more expression with the Instagram features. 

New Frame to Digital World: 3:4 Aspect Ratio Support 

Instagram is expanding its canvas of creativity with 3:4 aspect ratio support. It’s giving people a new way to frame the world online. It’s especially great for creators, photographers, and businesses that want their posts to be taller but not full screen. From editorial portraits to product presentations that are just plain, the 3:4 aspect ratio gives you new vistas visually, new vistas to connect. The feature also lets you maintain more visual harmony when sharing from other apps with the same framing. More control, more harmony, no compromise. 

Quiet Posting (Or Let’s Keep This Between Us) 

Quiet Posting is Instagram’s new feature for posting without being in the spotlight. With Quiet Posting, you can post quietly; no push notifications, no priority spot in the feed for your followers. It’s perfect for soft launches, relaxed content, or simply eliminating the pressure of engagement metrics. If you’re testing out a new creative idea, sharing your story, or staying out of the algorithm spotlight, Quiet Posting gives you more control over visibility. You can be “you” without constraint or timing. In the noisy social universe, the greatest stories are often best shared quietly. 

Share Your Moods with Spotify Integration in Notes 

Instagram’s Notes feature now plays your soundtrack, literally. Thanks to Spotify integration, you can share what you’re listening to. It’s a quiet but powerful way of sharing your mood, taste, or vibe of the day. Friends can tap the note to locate and listen along, so sharing music becomes more natural and in-the-now. If you’re chilling to lo-fi beats, going back to a classic, or all about a new drop, your music becomes part of your social expression. It brings back that retro “what’s on your playlist?” moment but is fully integrated into your digital life. 

Edit Grid to Quietly Reframe How You Show Up 

The long-awaited Edit Grid feature is here, and it lets you reorder the posts on your Instagram grid. Say goodbye to deleting and reposting just to get that ideal aesthetic. Whether you’re grouping your greatest posts in one place, drawing attention to your brand, or giving old posts a refresh for their moment in the sun, Edit Grid makes it easier than ever. It’s especially helpful for creators and small businesses that treat Instagram as a portfolio. You now get to decide how your grid presents your first impression. The feature signals a shift in priorities for Instagram: less about chronology, more about creative expression and visual storytelling. 

Friends’ Reels (Big Brother Watching You) 

Instagram is getting more personal with a fresh focus on showing more of your friends’ videos more prominently in your feed. Instead of having to sort through viral videos of strangers, your main feed will now feature more of the videos from people you do know and interact with. It’s a change that brings Instagram back to its roots—connecting users with their actual social networks—while still keeping the casual and fun tone. Whether it’s your best friend at the beach or your aunt’s homemade kitchen chemistry experiment, those moments won’t be lost at sea. It’s a move towards quality engagement, not quantity and mass reach. 

Extended Reels, Because 60 Seconds Was Never Enough 

Instagram Reels have become longer and more creative. Longer lengths provide more space to create more detailed, more in-depth, and more storytelling-focused content. This is wonderful for teachers, storytellers, vloggers, and companies that need more than 60 seconds to get what matters conveyed. If you’re creating a mini-doc, tutorial, or multi-scene sketch, you have more time to inform and entertain your followers without sacrificing depth. The feature also accommodates serialized content and episodic storytelling on the app. Instagram is clearly embracing longer-form video features, but definitely not at the expense of shorter ones. 

Monthly Performance Recap (Algorithm Loves You That Much) 

For creators, brands, and anyone who cares about their momentum, Instagram’s new Monthly Performance Recap gives you a fast, data-driven summary of how you’re performing. You’ll see a summary of your top-performing posts, how your follower count has grown, your engagement rates, and the most valuable audience insights, all within the app. It’s an instant analytics report minus the third-party apps. The feature lets you make informed decisions, identify trends, and set new goals based on real numbers. Want to adjust strategy or just know what worked? The Monthly Recap’s got your back. 

What Should We Make of It?  

Instagram’s new features are tiny adjustments that genuinely make a real-world impact on our day-to-day usage of the app. You can post whenever you like, be yourself on your profile however you like, and have a feed that shows what life is actually about, not the algorithm’s best guess. From being able to capture the feeling of a song in Notes to having more breathing room on longer Reels, it’s all space for real connection and creativity. Instagram is finally listening to what we’re telling them: less noise, more you. 

Written by
Stacey Thornhill

Stacey Thornhill leads the way in digital media and content strategy. She perfectly combines her marketing passion with a rich expertise in digital platforms like Instagram, YouTube, LinkedIn, and Facebook.

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