Instagram Video Size Guide for Everyone! 


Understanding Instagram video size requirements is essential for creating engaging, high-quality content. Here are the optimal dimensions:

  • Feed Videos: 1080 x 1080 pixels (1:1), 1080 x 1350 pixels (4:5), or 1080 x 1920 pixels (16:9)
  • Reels and Stories: 1080 x 1920 pixels (9:16)
  • Instagram Lives: 1080 x 1920 pixels (9:16)
  • Carousel Video Ads: 1080 x 1080 pixels (1:1), 1080 x 1350 pixels (4:5), or 1080 x 1920 pixels (16:9)

Adhering to these sizes ensures your videos look professional, fill the screen perfectly, and attract more engagement.

Instagram started as a photo-sharing platform in 2010. They conserve their roots while adding new features such as videos, Reels, stories, etc. However, due to changing times, video content shines more than photos and Instagram video size becomes crucial.  

When that’s the case, you have to make perfect video content. From feed videos to Instagram Reels, your content strategy will be much improved by perfecting these details. 

In this guide, you can learn why video size requirements matter, what aspect ratios are, and the best sizes for all Instagram video types. 

Let’s jump in! 

Why Instagram Video Size Requirements Matter 

Video size requirements on Instagram are crucial to look perfect, and professional and grab people’s attention. 

If your video fits perfectly on the screen, people will be amazed by the professionalism and engage with it because most of the users are ignoring the proper video size, and this results in distorted visuals, which ruins the experience and turns people off. 

You don’t want to ruin it for the audience because a good experience means that people can come back for more. This increases the general quality of your content and distinguishes you on the packed Instagram feed. 

Always keep to the proper video sizes. This is a basic approach to guarantee your material looks its best, increases user experience, and improves your visibility; by following this Instagram video size guide you can reach that level. 

Understanding Instagram Video Aspect Ratio 

The aspect ratio makes sure that your video looks good on Instagram when you post it, and it’s the harmony of the width and height of a video. Such a small detail but it can put a different complexion on your profile. 

There are different formats for different purposes, let’s look at them one by one: 

  • 1:1 Ratio (Square): Perfect for feed posts. 
  • 4:5 Ratio (Portrait): Works well in the feed, providing more vertical space. 
  • 16:9 Ratio (Landscape): Great for wide shots and cinematic videos. 
  • 9:16 Ratio (Vertical): Ideal for Stories and Reels, filling the screen completely. 

If you want to look sharp on social media use the right aspect ratio because it prevents distortions, awkward, silly cropping. 

Always check your ratio before posting. 

If you want the best results, check the Instagram video size recommendations for different formats. 

For Feed Videos: You can go with 1:1 (1080 x 1080 pixels), 4:5 (1080 x 1350 pixels), or 16:9 (1080 x 1920 pixels). Thanks to these sizes your video will look appealing and perfect on the feed. 

Reels and Stories: There is one perfect ratio if you post Reels and Stories which is a 9:16 ratio (1080 x 1920 pixels). This format fills the screen and makes it gripping and engaging. 

Instagram Lives: Same as Reels and Stories, Lives should follow the 9:16 ratio (1080 x 1920 pixels). It creates a seamless experience for Lives.  

Carousel Video Ads: Carousel videos should have a consistent look otherwise they will look sloppy. So, you can use 1:1, 4:5, or 16:9 ratios. 

If you stick to these sizes, your content will look professional and appealing to the eye, which will help you get and keep users. It’s an easy way to improve your Instagram videos and get more people to watch them. 

Preferred Instagram Video Format 

Video formats can change based on your content type and engagement goals. 

For example, if you are creating quick, engaging content, Reels is your go-to place. Showcase highlights, guides, or entertaining bits using them to speak to your followers. 

When you are storytelling or have much more detailed content, you can use Instagram Stories with peace of mind. It gives you a chance to create and share your daily moments with a sustainable narrative so that you can keep your followers hooked. 

You can always use Stories to share updates, polls, Q&As or just simply say “Hi!” to your followers. 

Various formats can also be applied to achieve varying degrees of engagement. Reels draw in more viewers and increase the visibility of your profile as they are so obvious on the Explore tab. Stories make the experience more personal and dynamic, thereby helping you to engage with your followers on a deeper level. Feed videos provide your customers with valuable information and help you to create a consistent brand image.  

Instagram Video Resizer Tools 

Instagram helps you out with resizing your video but sometimes, it cannot answer your needs. In that case, you might want to consider using a resizer tool. But don’t worry now, they can be easier than you think to use. 

You can find three easy-to-use but quite effective resizer tools here: 

  1. Adobe Express: Adobe has a lot of features that can help you edit your video, and one of them is video resizing. It has a user-friendly, easy-to-navigate interface offering you quick solutions to the ratio and dimensions of your video so that you can adjust your video according to Instagram video size guide requirements. 
  2. Flixier: It’s a cloud-based video editing tool. It’s a popular option for beginners because it offers easy, simple, efficient editing. Also, as mentioned, it’s a cloud-based tool, which means you can access your project on any device without worrying the storage. Just log in to your account and here they are!  
  3. Kapwing: Extensive editing features and a simple UI are well-known strengths of Kapwing. With options to quickly change aspect ratios and dimensions, it provides a simple method of resizing videos for Instagram. 

With these recommendations, we are at the end of our Instagram video size guide! I hope it helps you on your Instagram journey, until next time! 


Can I upload videos in different aspect ratios and sizes than the recommended ones on Instagram? 

Yes, you can upload your videos in any aspect ratio, however, it may result in poor visual quality because Instagram automatically adjusts videos to fit the platform’s dimensions which can cause awkward croppings. 

Are there any third-party apps that can help me optimize my videos for Instagram? 

Yes, there are many tools that you can use to optimize your videos for Instagram. My suggestion for you will be Canva because it offers an easy-to-use interface with many features to adjust your video as well as editing tools. 

Written by
Beatriz Sirena

Beatriz Sirena, a true trailblazer in the world of social media and digital storytelling, seamlessly integrates her academic background with a wealth of creative expertise on Instagram, YouTube, LinkedIn, and Facebook.

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