As of mid-2025, the most viewed YouTube video in the first 24 hours is BTS’s “Butter” with 108.2 million views. Other record-holders include BTS’s “Dynamite,” Blackpink’s “How You Like That,” and the GTA VI trailer.
Every year, YouTube sets the stage for cultural moments that spread across the globe within hours. From K-pop music videos to blockbuster trailers, millions of people rush to be the first to watch, like, and share. These launches don’t just entertain; they break records, dominate headlines, and capture the power of global fandoms.
The videos with the most views in 24 hours reflect how far-reaching digital communities have become. Whether it’s BTS taking over with another hit, Blackpink dazzling with a visual spectacle, or Rockstar Games shaking the internet with a long-awaited trailer, each one shows how fast content can travel.
Here’s the updated list of the Top 10 most-viewed YouTube videos in the first 24 hours as of 2025, and the stories behind their success.
1. Butter – BTS (108.2M views)
Released in May 2021, Butter still holds the crown as the most-viewed video in YouTube’s history within the first 24 hours. It reached 108.2 million views in just one day and became the fastest video to ever hit 100 million views, crossing the mark in only 21 hours. The sleek black-and-white opening transforms into colorful dance sequences, showing BTS at their peak with unforgettable choreography.
2. Dynamite – BTS (101.1M views)
When Dynamite dropped in August 2020, it broke new ground as BTS’s first English-language single. It pulled in 101.1 million views in its first 24 hours, driven by disco-pop energy, retro sets, and nods to legends like The Beatles and Michael Jackson. The playful choreography and feel-good message made it a worldwide anthem during a difficult year.
3. Grand Theft Auto VI Trailer 1 (~92.7M views)
In December 2023, Rockstar Games released the first trailer for Grand Theft Auto VI. Fans had been waiting over a decade for the next installment, and the result was explosive: nearly 93 million views in just 24 hours, making it the most-viewed non-music video in YouTube history. The trailer revealed a Vice City-inspired setting, new protagonists, and enough hype to shake both gaming and mainstream culture.
4. How You Like That – Blackpink (86.4M views)
Blackpink’s How You Like That, released in June 2020, reached 86.4 million views within the first day. With cinematic visuals that take viewers from icy landscapes to neon jungles, the video highlights the group’s versatility. The fierce choreography and powerful lyrics quickly turned it into a viral phenomenon.
5. Permission to Dance – BTS (79.3M views)
Released in July 2021, Permission to Dance opened to 79.3 million views in 24 hours. The video is remembered for its uplifting message, bright visuals, and choreography featuring international sign language, a detail that connected with fans around the world and emphasized inclusivity.
6. Ice Cream – Blackpink ft. Selena Gomez (79.1M views)
Ice Cream, the playful collaboration between Blackpink and Selena Gomez, premiered in August 2020 and collected 79.1 million views in its first day. With pastel outfits, ice cream trucks, and candy-colored sets, it became the perfect summer anthem. The fun chemistry between Gomez and the group added to its instant replay value.
7. Boy With Luv – BTS ft. Halsey (74.6M views)
In April 2019, BTS teamed up with Halsey for Boy With Luv, which scored 74.6 million views in 24 hours. The video’s pastel color palette, retro styling, and grand set designs gave fans both nostalgia and energy. The collaboration brought together K-pop and Western pop at an unprecedented scale, making it one of BTS’s most iconic releases.
8. Lalisa – Lisa (73.6M views)
Lisa’s solo debut, Lalisa, released in September 2021, stormed onto YouTube with 73.6 million views in a single day. The video showcased her charisma through multiple outfits, including a striking Thai-inspired ensemble with a throne scene. It cemented Lisa’s status as a global solo star while keeping Blackpink’s legacy alive.
9. Life Goes On – BTS (71.6M views)
Released in November 2020, Life Goes On reached 71.6 million views in 24 hours. Unlike the high-energy style of many BTS videos, this one captured intimacy and reflection. Scenes of the group relaxing, driving, and performing in an empty stadium resonated deeply with fans experiencing the pandemic’s uncertainty.
10. Me! – Taylor Swift ft. Brendon Urie (65.2M views)
Taylor Swift’s Me! with Brendon Urie of Panic! At The Disco premiered in April 2019, achieving 65.2 million views in its first day. Opening with a snake that transforms into butterflies, the video symbolized a new era for Swift. Its pastel visuals, playful argument scenes, and vibrant choreography made it one of her most colorful releases.
What These Records Tell Us
The top 10 most-viewed videos in 24 hours share a few common traits:
- They are backed by massive fanbases eager to stream at release.
- They use teasers, countdowns, and marketing to build anticipation.
- They feature replayable visuals and choreography that encourage repeat views.
- They represent cultural moments beyond music, from gaming to global pop icons.
FAQs
Which video has the most views on YouTube in 24 hours?
BTS’s Butter, with 108.2 million views.
What is the most-viewed non-music video in 24 hours?
Grand Theft Auto VI Trailer 1, with nearly 93 million views.
What is the fastest video to reach 100 million views?
BTS’s Butter, which hit the milestone in just 21 hours.
Which Blackpink video holds the highest 24-hour debut?
How You Like That, with 86.4 million views in its first day.
Who was the first Western artist to break a major 24-hour YouTube record?
Taylor Swift, with Me! (2019), which surpassed Ariana Grande’s record at the time.
Do trailers often compete with music videos for 24-hour records?
Rarely. Music dominates because of global fanbases, but major gaming or film trailers, like GTA VI, can rival top music releases.
