How to Make Viral YouTube Shorts: 4 Great Tips!


If you wonder how to make viral YouTube Shorts, try these four key tips:

  1. Create short, informative videos based on popular topics.
  2. Do not focus on getting new subscribers but creation process.
  3. Use pinned comments to subtly lead viewers to more videos.
  4. Use trending music. It will enhance your videos’ appeal and virality.

Short videos have become a game changer for social media platforms and they continue to attract viewers more and more with each video published online. YouTube Shorts is one of the leading content types that pop up on your Google search results whenever you hit the search button with something specific. Consequently, as the platform and the content type continue to gain attention, the competition heats up.

If you don’t know how to make a viral YouTube video but still want to create and publish your content online, you first need a real guideline. Fortunately for you, the following contains exactly what you need.

How to Make YouTube Shorts Go Viral?

It takes a few crucial points to focus on when you put your mind to getting your shorts to go viral.

  • Search results are your best friend! You need to understand the YouTube search algorithm in no time.
  • Do what you love and be genuine. Nothing impresses viewers as much as unique content.
  • Understand the importance of connecting the dots. A pin comment that directs viewers to other YouTube Shorts is an essential part of the algorithm.
  • Music creates trends that make YouTube Shorts go viral. Knowing which audio to use is a good strategy to consider if you want to get attention to your videos.

While you keep these in mind, using the right techniques will get you views quite easily.

1.  Don’t Hold Back Your Knowledge, Share Them

Did you know that more than half of the world’s population uses social media as a source of information? That means that someone out there is typing in the same thing on their search bar right now that brought you here in the first place. YouTube Shorts is currently one of the leading types of information sources on the internet with over 1.5 billion people using it actively every day.

By creating YouTube Shorts, you show the world that the information they’re seeking is in your channel. YouTube Short videos provide easy access to audiences who are looking for answers to their questions.

Topic-Based Searches for YouTube Shorts on Google

Trying to create viral content in video form keeps getting strategic with people’s ability to fit the right amount of information in less than a minute-long short video. If you’re already familiar with the struggle of creating viral content on YouTube, the most important thing you need to keep in mind is that a minute-long YouTube Shorts video should not be begging your viewers to visit your channel to watch longer videos, it should be an invitation.

2.  Do It for The Views, Not Subscribers

The focus on the YouTube channel shifted to focus on content after YouTube’s change in subscriber logo appearance in YouTube Short videos. The old one was red and the new one was white and placed at the bottom:

The platforms appear to be promoting content engagement more than emphasizing gaining subscribers so it’s best to play by its rules.

If you focus on creating your content rather than growing your channel, the YouTube algorithm assures you to handle the rest. Creating unique and non-copyable content automatically attracts views and more followers at the end. After all, it is easy to make people follow you as long as you keep them interested.

3.  Pinned Comments That Are Leading to Other YouTube Shorts

You’re probably already familiar with the pinned comments feature from TikTok and Instagram Reels videos. Leaving breadcrumbs for your viewers to see there is more to offer is much more effective than openly stating that they should check out your channel for similar videos. The mystery of the unknown and unexpected content draws more and more views while repetition and obviousness create a pool of average.

4.  Highlight on The Music

Viral music makes videos go viral, viral videos create viral music. It is important to follow the music charts while keeping track of the viral content is a little challenging, but it is rewarding.

Trends and challenges that revolve around the music industry affect the content type we consume on social media. As much as they play an important role, it’s likely to deal with copyright issues if a video goes viral on platforms like Instagram and TikTok. YouTube Shorts, on the other hand, reduces the chances of your video being taken down for this reason as long as you deliver the credits.

The more people use certain music for their YouTube Short videos, the higher the engagement is delivered to the artist and their tracks. Unlike other platforms, YouTube encourages users to create and share content with music and not worry about copyright rules.


Which special features make YouTube Shorts go viral?

YouTube offers plenty of features like collab, effects, stickers, live videos, and playlists for YouTube Short videos.
You can engage with other viral videos and gain more views by creating even better content with the collab feature or adding effects and stickers that will make it easier for your audience to engage with your content. These features create room for creativity and increase the chances of creating more unique content.

For my videos to go viral, how long do they need to be?

YouTube allows users to upload short videos up to 60 seconds but it’s always neater the better. The ideal length for YouTube Short videos to go viral is between 15 to 40 seconds. Adjusting the length according to the content you’re creating is a smart and effective solution to the too-long/too-short dilemma.

When is the best time to post a YouTube Short?

YouTube suggests its users post on the first days of the week, preferably at noon. Times zones and audiences may vary and one advice might not be as effective as in the others, so it is crucial to know your audience and their viewing habits on the platform.
You can also think about experimenting with your timetables to see which works best for you and your audience. By trying out different times and dates, you’ll eventually get a better understanding of your audiences’ viewing habits.

Written by
Stacey Thornhill

Stacey Thornhill leads the way in digital media and content strategy. She perfectly combines her marketing passion with a rich expertise in digital platforms like Instagram, YouTube, LinkedIn, and Facebook.

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