Instagram doesn’t pay people directly. Influencer earnings vary by follower count and engagement. Nano influencers (500 to 10,000 followers) typically earn $10 to $100 per post, while micro influencers (10,000 to 50,000 followers) can make $100 to $500 per post.
If you are wondering about the answer of “How much does Instagram pay?”, I’ll give you the answer: nothing. It is completely a frequent misconception that IG pays influencers, models, marketers, and other users. Actually, brands and companies pay these people for partnerships, sponsored content, and affiliate marketing.
Let’s learn how to make money on Instagram easily.
More Followers Mean More Money
To get the exact answer to How much does Instagram pay? question, you have lots of followers. If you have a large follower base on Instagram, you can really leverage that platform as a marketing and promotion tool. It means that you have an audience who respects you and your work. Some users really love you and follow your every post, story, live session, and other activities. They are definitely willing to buy products you promote, if especially you have already used them.
These influencers share sponsored content to earn money from brands. In exchange for showcasing the products on their posts and stories, brands disburse these users and sometimes provide them free gifts. People who have a higher number of followers earn money on Instagram like that. They seem more trustworthy and authoritative in the eyes of brands and companies.
How Much Money Does an Instagram Influencer Make?
Now, we know the answer to this question: How much does Instagram pay? Let’s get information about influencers’ incomes. Influencer cost varies, yet, according to digital marketers, an influencer can earn one cent per follow, which means $100 for every 10,000 followers. There are also other factors affecting the cost such as the campaign’s duration, the client’s budget, and engagement rate.
Let’s try to calculate the income of Instagram influencers.
- Nano influencers: $10-$100
- Micro influencers: $100-$500
- Mid-tier influencers: $500- $5,000
- Macro influencers: $5,000-$10,000
- Mega influencers: $10,000- $100,000 per post
Taking these figures into account, you wouldn’t expect a 50k follower micro-influencer to use ad revenue to cover their rent. When they reach the $100,000 threshold, many of them leave their jobs to concentrate on creating more attractive posts. That’s why those with less than 100,000 followers are referred to as micro-influencers.
However, micro-influencers are more likely to be trusted by celebrities such as Kylie Jenner or Taylor Swift. Their similar lifestyles give inspiration to users. For this reason, they come off as trustworthy individuals. People are likely to view micro-influencers as kind individuals who interact with them more. In reality, when influencers gain more followers, their engagement rates decrease, digital marketers also say so.
FAQ
What are the basic factors affecting influencer earnings?
The follower count is the most effective element, among others. When you have more followers you can earn more money. Higher engagement metrics can be more valuable to brands. Certain niches such as fashion, travel, or fitness tend to attract higher-paying sponsorships. Advertising budgets are higher in the U.S., Canada, the U.K., and Australia, if you live in one of these countries, you are lucky. You need to create high-quality posts to attract better brand deals.
What are the ways to maximize your earnings on Instagram?
You can cross-promote your content like share on YouTube and TikTok. As a result, it is possible to attract more sponsorships. Offering online courses, exclusive content, or paid memberships for your dedicated fans are other options. You can build your own brand or sell branded merchandise. You can even make money through public speaking events such as workshops.
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